My name is Timothy Carter, founder of OutRankLabs. I’ve been involved with Internet marketing since 1997 optimizing websites for the early search engines, such as AltaVista, WebCrawler, Excite, etc. Managing PPC optimization started back in the days of Overture.
For nearly a decade I was a freelance consultant. I’d take on clients in the evenings while working the “day job” from running SEO teams, internet sales teams and managing digital marketing specialists for several companies over the years. I’ve managed digital marketing campaigns for nearly 200 companies ranging from small local businesses to Fortune 500 companies.
I’ve also had the pleasure and opportunity to be a contributing writer for such sites as: Search Engine Journal, Marketing Land, Small Business Trends, Tech.co, Business.com, AuthorityLabs, the American Marketing Association, MarketingProfs, etc.
In 2016 I decided to assemble a team who I could trust to execute high level results and put the ingredients in place to create lasting change and growth for our client’s businesses.
Outrank Labs is a high performance digital marketing firm with a world-wide team. Our team has twenty plus years of internet marketing experience in a variety of disciplines including: forensic SEO audits, on-site optimization, competitive analysis, SEO strategy, Google Adwords, local SEO work as well as acquiring brand mentions in major online publications, writing epic content for websites, etc.
We are flexible. We can rapidly expand and contract our team to suit each client’s needs and budget. This also allows us to operate remotely and with minimal overhead.
Our mission is to help our clients exceed their goals with a strategic combination of SEO, PPC and content marketing.
We help our clients:
- Dramatically improve their website through our SEO audits
- Gain greater visibility through our local seo services
- Get coverage in major online media publications
- Get higher search engine rankings
- Grow the number of leads from their PPC campaign
- Increase website traffic and sales
What Outrank Labs Does
We execute campaigns for our clients across several digital marketing verticals. Our services include:
How We Do It
We take a content-marketing approach to link building & media brand mentions, acquiring links for our clients through content publication on high-authority publications, focusing on quality and relevance. We can do this because we have relationships with hundreds of publishers, editors, journalists, and other members of the media, and have full-time staff constantly dedicated to building more relationships.
First, we work with our clients to identify content that deserves more visibility. If you don’t have “linkable” content already, then we’ll create it for you. Next, we develop stories related to your content that our publishers would love to publish. Within that content, we include reference links to your content. We pitch these stories to the media using our established relationships. The publisher gets awesome content for their audience, and our clients get great, contextual links from real, quality publishers; a win-win.
We are dedicated to helping businesses compete in their niches and out rank their competition in the search engines.