When you run a business, pay-per-click (“PPC” advertising) is one of the marketing tools at your disposal. It’s a cost-effective, flexible, and powerful way to target your audience and can even work at drawing people to offline retail stores and offices. The trouble is, many would-be marketers aren’t making the most of such a versatile advertising platform.
As a result, people that start PPC advertising campaigns often waste their time and money on things like irrelevant keywords, poor geographic targeting, and even low-quality landing pages! What’s worse is that some advertisers don’t maximize their local marketing potential in their PPC campaigns. [Read more…] about 11 Ways Local Business Can Maximize PPC Management