Link building has evolved a great deal since its original inception, when you could post links almost anywhere and improve your rankings in search engines based on the quantity of those links. Today, the quality of your links matters far more than the quantity, both protecting you from the threat of a Google penalty and earning you more domain authority in the process.
Still, there are some differing philosophies when it comes to the top priorities in link building. Some argue that it’s all about intrinsic value, producing the best onsite content to naturally attract the best links. Some argue it’s about opportunism—hunting down key opportunities to exploit in a timely manner. Instead, I think link building starts and ends with relationship building; with stronger, longer-term publisher relationships, I can almost guarantee you’ll see better SEO results. [Read more…] about Why Link Building Starts With Relationship Building (and How to Do It)