Last Updated on April 7, 2017 – Not everyone realizes that local search results are actually displayed using a separate algorithm from Google’s national search results. The local 3-pack of local businesses you see above the fold of organic search results are produced using specific parameters that are called upon when a local search is detected; getting your business featured here gives you massive visibility potential, and it’s far easier than ranking that high in natural organic searches.
However, if you’re going to rank in local SEO, you’ll need to play by a slightly different set of rules. Traditional SEO best practices, such as optimizing your site for mobile devices and pursuing an on-going link building campaign, should remain in place, but as you gear up for local dominance, you’ll want to make sure the following “starter kit” procedures are executed:
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