It is no secret that when we go online, we yearn for instant gratification. We want to view content that answers our questions or solves our problems in some way. What we don’t want to do is invest time checking something out only to discover that it doesn’t give away much information or guidance.
When we search for things online or frequent our favorite websites, we expect to find content relevant to our search queries and interests. It used to be taken as fact that website owners should curate content that is quick and easy to digest. After all; who wants to spend ages reading a blog post or article online, right?
The truth is, things have changed. Today, we still want relevant content – but if we find something “juicy”, we will take the time to explore that content in-depth. It seems that the change of landscape in reader retention is something reaffirmed by Google; that’s because they reward publishers that write longer, relevant content. [Read more…] about Why Long Form Blog Articles Are Critical To SEO