A critical component to small business success in the 21st century is to be visible on the 1st page of Google for the search results or keyword phrases you’d expect your customers to find you with. That starts with local search engine optimization!
Local Search Engine Optimization
Your website needs to be at the top of the Google results for as many keywords related to your industry as possible, e.g.:
your business + city/area
your service + city/area
Here at OutrankLabs, we are the best digital marketing agency for businesses and professionals to amplify your online presence. We know your industry, we know your customers and we get you the results you need.
Every website has a unique set of needs. Your site does too!
Our local SEO services are based on the data from years of crawling the top ranked Google local search results.
We start with a citation audit. That let’s us know what you need to fix to achieve local supremacy.
Local SEO Citation Audit
Citations are a big factor to local SEO rankings. But with hundreds of directories out there, do you know where you stand? What citations do you have, what are you missing, and what citations are incorrect? With the our local citation audit, we’ll manually scour the web to find exactly where you stand and deliver you a report that’ll include:
All NAP (name, address, phone number) Variations: We’ll find all the variations of your current profile (if any) and identify what may be harming your local rankings.
Existing Correct Citations: We’ll give you a list of the citations that are correct.
Incorrect Citations: We’ll also list where you have incorrect local citations that need to be fixed if there any.
Local Citation Building
Local directory citations are the foundational ingredient of local SEO. We make sure you are in the BEST directories for your niche and market. This is not just a standard list of directories. Every single campaign is different and we have 3 key ingredients we use for each client.
Major directories – The most popular, traffic dense, authority directories.
Competitor directories – With your niche specific keywords we find which citations are important for your business niche but your specific SERPs as well.
Competitor review directories – We will also discover competitor review directories to find Google trusted directories to submit your NAP data to.
We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call for verification or other methods). Only live profiles are delivered, including all login info.
We Build Rich Media Citations
Anyone can create basic directory submissions (including bots), but build citations up with geo-tagged photos and videos, plus citations and links from rich media sources.
Video – We create video slideshows, with music, pictures and text. These videos are optimized to the fullest extent, including geo-meta data. We then submit these videos to the top video hosting sources, creating high authority, legit links and citations.
Photos – You provide us with branded images. We then optimize, upload those images including geo-meta data to the top image hosting sources, creating high authority, valuable citations and links back to your site.
Every client’s local SEO work is custom for their site. We work for the client’s unique needs, niche, city. Everything we build, is yours: Profile, logins, etc. You have complete ownership.
We create valuable citations through a strategy that builds your local ranking visibility and aligns with any organic link building strategy.
If you’re ready to get started optimizing your site for your local search results, contact us below on how to get started this week!